We are looking for
Head of Marketing (e-commerce)
📍 Vilnius, Lithuania (Hybrid) | Full-time / Open to hands-on fractional position
Daily Spoon is one of the fastest-growing wellness brands in the Baltics, with a strong community of women who trust us with their health and daily rituals.
We’re looking for a hands-on Head of Marketing with a strong e-commerce background to join our small but ambitious team. This is a key role where you’ll own marketing end-to-end: from creative campaigns and email funnels to market expansion and data-driven growth strategies.
💌 What you’ll do
- Coordinate email marketing: campaign calendar, automations, and performance optimization.
- Drive website conversion & CRO: initiate banners, upsells, landing pages, UX improvements.
- Grow our subscription model: refine offer positioning, retention, and strategy.
- Manage and analyze paid ads: proof creatives, monitor performance, generate new test ideas.
- Lead campaigns & launches: new products, seasonal pushes (e.g., Black Friday, Christmas), photoshoots, creative execution, influencer marketing strategy support.
- Develop and execute market expansion strategies: oversee localization and scaling to new markets.
- Lead our small but talented marketing team and external partners.
💌 What we’re looking for
- 4–6 years of hands-on e-commerce marketing experience (DTC preferred).
- Proven track record in email, ads and campaign execution.
- Strong mix of analytical + creative skills. We grew because of our creativity, not big campaign budgets, be ready for that.
- Understands what small team in growing company is about — ready to be both strategist and doer.
- Bonus: experience in expanding to new markets and handling localization challenges.
- Fluency in Lithuanian, based in Vilnius.
💌 Why join Daily Spoon
- Be part of a one of the most loved wellness brands in the region.
- Real ownership: your ideas and execution will directly shape our growth and you will get instant encouragement from extremely supportive community.
- Opportunity to lead major campaigns, product launches, and market expansions.
- Competitive salary (€45–65k annually gross) and bonus opportunities as the company grows.
- Hybrid work setup with flexibility (office in Vilnius).
